★★★★★Google Review
“Absolutely loved this store! It was so much more than just a toy shop. From toys and educational games to baby essentials and products for children of all age groups, they have an amazing variety under one roof.”
Visit Us
Visit Characters Zone at City Centre Sharjah.
Explore toys, gifts, school, baby & travel, characters and everyday children’s essentials in one bright, family-friendly store.
Find Us
Visit us at City Centre Sharjah.
Drop in, explore the store and let our team help you find something just right.
What You’ll Find
A family store with room to explore.
Clear categories make it easier to move between toys, school, baby & travel, gifts and character favourites during the same visit.
Toys & Play
Games, educational play, vehicles, dolls, ride-ons and more.
Characters
Licensed favourites, collectibles and fandom-led finds.
School & Everyday
Bags, lunch, bottles, stationery and useful essentials.
Baby & Travel
Strollers, car seats, walkers, nursery and mobility essentials.
Customer Stories
Loved by Families
See what families are saying about their experience at Characters Zone.
★★★★★Google Review
“Their attention and communication were excellent. They treat the children very well. Thank you.”
★★★★★Google Review
“I had a great experience at this toy shop. The shop has a wide variety of toys for different age groups, and everything is well organized.”
★★★★★Google Review
“Bought stroller, baby bed and bicycle for kid. Their goods have amazing quality with competitive prices. Also, staff is really helpful.”
★★★★★Google Review
“This is a one stop shop for your kid and home decor. The pricing was so affordable. All their toys quality is amazing. Honestly, highly recommended.”
★★★★★Google Review
“Nice customer service and really helpful staff. Very nice experience.”
★★★★★Google Review
“Good shop! It’s the only other place that sells Blokees.”
★★★★★Google Review
“Amazing in-store service, the staff was friendly and helpful. The collection is incredible! Overall a must visit for anyone looking for children’s goods.”
★★★★★Google Review
“All items are good with best quality and good prices.”
★★★★★Google Review
“Absolutely loved this store! It was so much more than just a toy shop. From toys and educational games to baby essentials and products for children of all age groups, they have an amazing variety under one roof.”
★★★★★Google Review
“Their attention and communication were excellent. They treat the children very well. Thank you.”
★★★★★Google Review
“I had a great experience at this toy shop. The shop has a wide variety of toys for different age groups, and everything is well organized.”
★★★★★Google Review
“Bought stroller, baby bed and bicycle for kid. Their goods have amazing quality with competitive prices. Also, staff is really helpful.”
★★★★★Google Review
“This is a one stop shop for your kid and home decor. The pricing was so affordable. All their toys quality is amazing. Honestly, highly recommended.”
★★★★★Google Review
“Nice customer service and really helpful staff. Very nice experience.”
★★★★★Google Review
“Good shop! It’s the only other place that sells Blokees.”
★★★★★Google Review
“Amazing in-store service, the staff was friendly and helpful. The collection is incredible! Overall a must visit for anyone looking for children’s goods.”
★★★★★Google Review
“All items are good with best quality and good prices.”
★★★★★Google Review
“They have variety of toys for baby boys and girls with good quality and reasonable prices.”
★★★★★Google Review
“I got a ride on car for my baby from here, and they’ve been great at assisting what my requirement was and what would be best.”
★★★★★Google Review
“I was looking for a model car and asking for a recommendation. They helped me and they were very nice.”
★★★★★Google Review
“Have high quality products and very friendly approach from the staff.”
★★★★★Google Review
“Wide varieties available, very apt place to buy gifts.”
★★★★★Google Review
“Great collection and reasonable prices.”
★★★★★Google Review
“Thank you for the excellent service. They have everything children need. It was a successful experience; I recommend it.”
★★★★★Google Review
“A very excellent store, their items are beautiful, and they currently have offers.”
★★★★★Google Review
“Best service, friendly staff. I will visit again. Thank you.”
★★★★★Google Review
“They have variety of toys for baby boys and girls with good quality and reasonable prices.”
★★★★★Google Review
“I got a ride on car for my baby from here, and they’ve been great at assisting what my requirement was and what would be best.”
★★★★★Google Review
“I was looking for a model car and asking for a recommendation. They helped me and they were very nice.”
★★★★★Google Review
“Have high quality products and very friendly approach from the staff.”
★★★★★Google Review
“Wide varieties available, very apt place to buy gifts.”
★★★★★Google Review
“Great collection and reasonable prices.”
★★★★★Google Review
“Thank you for the excellent service. They have everything children need. It was a successful experience; I recommend it.”
★★★★★Google Review
“A very excellent store, their items are beautiful, and they currently have offers.”
★★★★★Google Review
“Best service, friendly staff. I will visit again. Thank you.”
Good to know
Frequently Asked Questions
Characters Zone is located on Level 1 of City Centre Sharjah on Al Wahda Street, Sharjah, UAE.
You can explore toys, character favourites and collectibles, school and stationery essentials, baby and travel products, gifts, ride-ons and everyday children’s essentials.
Yes. Authentic licensed merchandise and recognised character brands are an important part of the Characters Zone range.
Yes. Use Find Options for Me on the website or speak with our in-store team. We can narrow options by what you need, age, budget and your notes.
Yes. Use Find Options for Me or WhatsApp us. Because stock changes regularly, the team can share the most relevant available options.
Yes. Characters Zone carries everyday affordable finds as well as larger premium purchases, so families can choose according to their needs and budget.
Characters Zone has been serving families in Sharjah for over 7 years.
Sunday–Wednesday: 10:00 AM–11:00 PM. Thursday & Saturday: 10:00 AM–12:00 AM. Friday: 10:00 AM–12:00 PM and 1:00 PM–12:00 AM.
Planning a visit?
Get directions, call the store or send us what you’re looking for before you arrive.